Here's to Getting Older, The Piedmont Perspectice, Vol 100, Jnue 17, 2009

What's New?

Hey, I'm 100 today (not years, but editions) and thanks to you, readership has grown to more than 1000 subscribers and continues to expand. Rarely a week goes by without a few new readers added to the list. I can't tell you how gratifying that is.

Today marks my 100th edition and I take great pride in that. What started as a weekly listing update has blossomed into a unique and creative platform to speak to all manner of issues with respect to real estate.

Unexpectedly, it has also given me an opportunity to share stories about my children, my friends, my mother-in law, my sisters, my parents, the dog and my husband - who is easily the funniest person I have ever known, but also loves me in spite of how often I poke fun at him (which is often! ) Honey, this must be the "for better or worse" part of the vows.


As to the rest of you - throughout the months, you've written or called to ask if I was referring specifically to you in a particular piece. Once in awhile, the answer is "yes," but usually, any reference, is coincidental; the examples are a composite of many people and many experiences. Typically, a phrase, a song, a memory or a moment gives me a "jumping off " point and a story takes root (and yes, I do take broad literary license).

I build a framework, let it marinate, rewrite, rewrite, REWRITE, fine tune and then meet with DJ Grubb on Tuesdays who has become an integral part of the process. While he rarely makes changes, when he does, they are always "spot on." He is invaluable to me in keeping the news relevant and the one-liners memorable. (Thank you DJ.)


A few of you have written to ask why your home didn't make The Perspective in a given week, as if it wasn't somehow "Perspective worthy." The short answer is that I made an agreement with my coworkers when I began writing The Piedmont Perspective to seek approval before publication. Some agents prefer to tightly control the marketing of their listings and I do my best to respect that choice and their practice. Inevitably, I'll have made a mistake or two (John Faust) or inadvertently passed along information prematurely. If so, I apologize.

On balance, I hope I have had more hits than misses. If they haven't all been homeruns, they've certainly contributed to the conversation as evidenced by those times when you approach me to tell me how much you enjoyed the piece I wrote about baseball, were touched about my son's college hunt or laughed over the argument about Cliff's briefcase. That you remember the stories, that they made an impact or struck a chord, is continually surprising and brings me great personal joy. The favorite part of my week is each Wednesday when I hear back from you. (Some of you are regulars and I'm forever in your debt.)


I'm most often asked, "How do you come up with the stories?" It's a bit of a mystery (even to me) a touch of serendipity, a lot of work and some pixie dust! Some of the topics come easily and others take much longer to emerge. Some get tossed in the recycle bin only to resurface weeks later in much better form, having improved while gestating. Others simply get discarded altogether; lost forever or not good enough to make the grade. With each piece, I work very hard to create readable copy and an authentic voice. I admittedly keep it positive, not because I see the world through rose-colored glasses, but because I truly believe in the concept of home ownership. To quote Dorothy, "There's no place like home."


Along the way, you have referred me friends, family, neighbors and coworkers and my business has grown exponentially. For anyone who works in a competitive field as I do, your referrals are the ultimate compliment and acknowledgment of my value. You have entrusted me with your care in transitions that are often highly emotional, even under the best of circumstances - and I hope I have lived up to your expectations.


So thank you one and all for reading, for writing back, for creating the moments, for the good-natured rebuttals and for The Piedmont Perspective's growing success and circulation. It has been a true privilege. Here's to the next 100 episodes and here's to growing older!

I hope I continue to improve with age.

Secret Agent, Man, The Piedmont Perspective, May 13, 2009

What's New?

Rummaging through my kitchen cupboards last Sunday morning, I couldn't help but notice a big bold recipe on the back of the Kosher Salt box entitled "Secret Spice Rub." Really? I mean how secret can the recipe be if it's published on the back of a box in GIANT FONT, no less? Ask my teenage son what he did on Friday night with his friends and you'll get nothing but cold stone silence. As soon as I inquire, he's on lockdown. Now, that's how you keep a secret!

It might surprise you to learn that some homeowners prefer to sell their homes - secretly. No For Sale sign, no MLS, no Sunday Opens, no overt marketing of any kind! Strictly a covert operation and their agents are known as . . . you guessed it, "secret agents." Secret sales are the homes you hear about every once in awhile that exchange hands without ever coming to market; the few private sales with happy endings that encourage others to shoot for the same outcome - usually with less successful results.

While there can be good reasons for the "off market" listing - one where the secret agent keeps the news "in-house" - typically the loss of market exposure vastly outweighs any gain in privacy. In an era where more than 85% of buyers begin their search on the Internet (complete with pictures, video tours, school information and neighborhood demographics) opting to keep your sale under wraps carries tremendous risk - risk that the perfect buyer will never even know your home is for sale.

Obviously, "Secret Agency" eliminates the buyers in New York and North Carolina or London for that matter, who may well be searching the Internet for a home in the Bay Area, but it also eliminates the buyers just down the street. The neighbors who, quite frankly, don't even know they are real buyers -until they walk into a Sunday Open and literally, fall in love (the emotional close).

The neighbors who like their current home, but have always wanted a family room or a level garden. The neighbors who hate their kitchen and covet yours. The neighbors who are downsizing (or upgrading) and find your home meets their needs better. The neighbors who have friends who are relocating. The neighbors who always thought "If that home ever comes on the market, I'd move," and so it goes . . .

The secret listing eliminates everyone who isn't already represented and actively seeking a home with a qualified agent. "Secret Agency" eliminates the CHANCE BUYER!

While it is still true that your home is more likely to be sold by another agent or a broker than at a Sunday Open, it is also true that the vast majority of buyers today, start on the Internet, well before contacting and selecting a local agent. (I recently represented buyers who had spent two years going to Sunday Opens before finding the "right" house and only then, did they make contact with me!)

If your goal is to get top dollar for your home and to sell it as quickly as possible, than full exposure to the marketplace which includes Internet saturation, photo tours, AND Sunday and Broker's Opens, are respectfully, part and parcel of the process.

As for secrets? I still don't know what my teenager did last weekend and maybe I'm better off not knowing. Certainly, he won't be telling me. That kid knows how to keep a secret!


Feel free to visit my website at JulieGardner.com

The Butcher, The Baker, The Candlestick Maker! The Piedmont Perspective, April 30, 2009

What's New?

I secretly scoff at all of you double latte, mochochino, espresso shot coffeeholics, as if I am somehow morally superior for avoiding the daily pull of Starbuck's or Pete's. The ugly truth is, I'm stubbornly hooked on Raspberry Snapple (I'd shoot the tea directly into my veins if it were possible) allowing myself just one each morning. (Mulberry Market stocks the sugary fix just for me - thank you Chad and Laura!)

When life gets really hectic, I'll succumb to a second Snapple by late afternoon. You can pretty much gauge the level of my work load by the number of raspberry teas I drink! (Sadly, there's no 12-step program for Snapple addicts.)

Last week proved busier than usual. Between the demands of end-of-the-year school activities, community fund-raisers and my work as a Real Estate professional, I was forced to spring for an entire case of the caffeine-fueled nectar (Ah -Sweet Nirvana)!

As Realtors, we wear many hats, often pulling up our shirt sleeves to work side-by-side with the sellers to prepare their home for market. Part mover, part landscaper, part cheerleader, part caterer . . . indeed, part therapist - I'm whatever I need to be in the moment. It's not unusual for me to help a client clean out a closet, rearrange the furniture, or plant a flower bed. (The butcher, the baker, the candlestick maker!)

Even so, prepping, staging and marketing a home in a short period of time, requires a team of dedicated professionals far beyond me. From tree-trimmers, to house painters, to designers, to photographers . . . (you get the picture) it's the sum total of many talented professionals who create the polished final act. As much as I really enjoy the "hands-on" experience, I'm better off delegating these tasks to those more experienced than I am in their particular skill set - and so are you!

Let's face it, selling a home, under the best of circumstances, is incredibly invasive. Even when the move is happily anticipated, there's no shortcut to the work involved, let alone the emotions that go with packing away your memories. Our homes have value far beyond the balance sheet. Letting go can be extremely tough (unexpectedly so) and fraught with emotional land mines.

To the extent that you can lighten your burden and delegate some of the overwhelming tasks at hand - do it! Do it! Asking for help and then letting others actually help you can be invaluable and incredibly time efficient. It's also surprisingly satisfying - whether you are the seller or the Realtor! Learn to delegate.

Speaking of which, it's time to crack open another Snapple. I've another busy day ahead of me! Can I offer you to a cup of Joe?

Up, Up and Away Fun! The Piedmont Perspective, Vol 91, April 8, 2009

What's New?

"Hey Juls, remember my leather litigation case you threw out a few years ago?" my husband, Cliff, yelled from the bedroom as he packed his overnight bag. Typically, Cliff doesn't travel much for business but was headed to Seattle to argue a case the next morning before the Ninth Circuit Court of Appeals. In Cliff fashion, he was waiting until the last minute to organize his belongings. "The big square one that held my files?" he said.

"I remember it," I hollered back from the kitchen, "and I didn't throw it out - you did."

"Not true," my husband countered, "Why would I throw it out? I need it." (Lawyers are accustomed to arguing and my husband is no exception. Perhaps I was his warm-up?)

"It was falling apart," I replied, lowering my voice as I walked into the room. "You'd had it for over 25 years and we were moving . . . Remember?"

"No, I don't remember," Cliff countered, rooting through the luggage closet for an alternative that might suffice. "Why don't you just admit that you tossed it," he said. "You throw everything away." (It's true - I'm the family purger, but I was holding my ground.)

"Because I didn't," I said (a snappy comeback if ever there was one). Ok, I was beginning to feeling a tad bit defensive. "We specifically talked about that briefcase, if you recall."

"No, I don't recall. I'm going to have to start confirming our conversations in writing," my husband teased - a refrain I have often heard over the course of our 19-year marriage.

While confirming conversations in writing may be pushing it just a bit within the bounds of holy matrimony, confirming things in writing is a very smart idea with respect to real estate - where the consequences matter a whole lot more than whose turn it is to pick up dinner or who threw out a shop-worn briefcase (definitely not me!).

I am an e-mailer both by nature and by well-honed practice (you've probably figured that out by now). I value the ability to clearly answer questions, state a position, and track a transition from beginning to end - and in spite of my husband's good-natured ribbing, both he and I prefer to spell out our responsibilities in writing; often emailing each other throughout the day, as opposed to conversing on the telephone.

So it comes as no surprise that I follow the same course of action with my clients as well. From outlining a listing calendar to answering questions about strategy, to finalizing the deal, regardless of how important or seemingly inconsequential the issue, I find a written record keeps ALL of us on track and on the same page.

I won't discount that there is an important human element and connection to the art of conversation, but I find that memory, intentions and actions are best served in writing. While I am always available to assist you on the phone, chances are, I'll be confirming our conversation in a written format as well - be it, email, text or the good old-fashioned letter (remember those?).
Now you'll have to excuse me, I'm off to the luggage store to replace my husband's ratty old briefcase (the one I didn't throw away).

For the record, this action does not now, nor in the future, imply, infer or impart a partial or full admission of guilt as to the tossing of aforementioned briefcase.

Cliff, please print and file this email for your records.

What's Coming?

Liz Dickson has listed a very grand 5bdrm/4bth Newsom and Newsom Manor, built in 1922. This gracious home features five bedrooms up, including luxurious master suite, cozy upstairs library, spacious rumpus/play room down and lovely gardens and pool, accessed through French doors. Please contact Liz for more information at The GRUBB Co.: 510-339-0400. www.grubbco.com

I am pleased to announce my newest listing at 12 Keefer Court in Piedmont. This Magical Mediterranean is coming to market a week from Sunday, on April 19 . Creatively-sited on a private cul-de-sac, this charming 4bdrm/3bth home with intimate courtyard, features lovely formal rooms, an updated kitchen with breakfast nook and a true master suite with large sitting room and private patio entrance. Located near schools, playing fields and the community pool and recreation center, this wonderful home is listed for $1,385,000. Open Sunday, April 19, 2-4:30pm .

Dana Cohen has just listed 1400 Mountain Boulevard in Montclair. This elegant 1920's Tudor retreat features 4bdrms/2 .5bths, private master suite, an updated kitchen with breakfast room, generous formal rooms, beautiful period details with built-ins and gumwood trim - all on a large, level corner lot with lush gardens, manicured lawn and play area. Just two blocks from Montclair Village, the public library and recreational facilities, this special home is open this Sunday, April 12, 2-4:30pm. List price: $935,000.

Jill Carrigan has listed 117 Diablo Drive and brings it to the market on Sunday, April 19. This Modern Masterpiece, sculpted into the hills of Montclair offers unsurpassed views and represents the perfect fusion of pure, clean modern architecture, and Asian craftsman design. Designed by renowned architect, Richard Janzen, this 4bdrm/4bth home with sauna and media room is truly one-of-a-kind! List price: $2,185,000

While in Montclair, drive by Scott Hill's listing at 950 Leo Way which has been reduced to $1,045,000. This charming Cape Cod home - built in 1993 - sits on a quiet wooded street and features 4bdrms/3bths, formal living room and dining room with French doors to a patio and level grass yard, master suite with beautifully update bathroom, 2-car garage, and ample natural light! Please view this property at www.950leo.com .

(I haven't mentioned every special home - just a few of my favorites! For a more complete guide, please feel free to email me at jgardner@grubbco.com or better yet, give me a call 510 326-0840!)

What's Pending?

Maybe it's the beautiful sunny days we enjoyed earlier this week that caused the dogwoods, rhododendrons, wisteria and tulips to burst into prolific bloom, but there's evidence and a reinvigorated sense that things are really beginning to POP in the spring market!

New buyers are hitting the market in strong numbers, spurred on perhaps by the news that jumbo money is back in play (it is) and that home interest rates have probably gone as low as they will very likely get (historically low)! Cautious buyers who have been sitting on the sidelines, are now taking advantage of this very attractive marketplace - and they should.

As an example, the uber-sophisticated Modern at 330 Hampton Road has quickly gone pending and with multiple offers, once again reinforcing my belief that demand exists for perceived value. List price: $1,550,000

What's Happening?

Easter eggs won't be the only things being discovered this Sunday. Whether you celebrate Easter or Passover, there will still be many homes open this weekend for your viewing pleasure.

If you have visiting relatives, these family holidays often provide a rare opportunity to view homes with your mom, your dad, your siblings or your returning kids.

Happy hunting!

What's Fun!

If you have been to a G-rated movie lately, you've probably caught the coming attractions for "UP" - Pixar's soon to be released, animated feature, written and directed by talented Piedmont dad and Pixar director, Pete Docter (he's probably a talented director too). This latest animated film looks truly delightful and I, for one, can't wait to see it.

Good news. Now I don't have to (and neither do you)! The Docter family - Amanda, Pete, Nicholas and Elie are hosting a special advance screening benefit for The Piedmont Educational Foundation on Saturday, May 2, 2009 at the Pixar Studios in Emeryville, with wine tasting hosted by Mulberry Market. This special evening also includes a light supper and silent auction with limited edition merchandise so be prepared for Up, Up and Away Fun! Children of all ages welcome so bring the whole family.

Tickets are extremely limited and will be sold on a first come, first serve basis at: www.piedmontedfoundation.ogr/up.

The Piedmont Plug!

The Piedmont Neighbors and Newcomers Club invites you to join them at their Annual Progressive Dinner on Saturday, April 25, 2009.

Tickets are $40 per person. Checks should be payable to PNNC and sent to 422 Blair Avenue, Piedmont, 94611.
Whether you are new to Piedmont or a lifelong resident, this is a wonderful evening!

See you next week!

THANKS FOR READING!

For more information about any of the properties or events listed above, please call me at (510) 339-0400 x264, or simply respond to this email. I'd love to share my real estate tips and my experience in the Piedmont community with you!

Feel free to visit my website at JulieGardner.com for more information as well.

Batter Up! The Piedmont Perspective, Vol 89 - March 25, 2008

What's New?

Watching my son come up to bat last week, I was once again reminded how difficult baseball is - a game where even the best players in the world only get on base once out of every three attempts.

Statistically, baseball is a game of failure; a game where every miscalculated step or strike out is painfully on display for all to see. There's no hiding in the pack like with soccer, basketball, lacrosse or rugby (what exactly happens in a "scrum?"). Even water polo has plenty of activity to redirect the eye. Not baseball! While baseball is theoretically, a team sport, you often stand alone.

So in spite of the atheist in me, like many an anxious parent, I always pray for a little help each time my son approaches the batter's box or whenever a hit sails deep into left field toward his outstretched glove. Fingers crossed, eyes looking toward heaven, I silently pray, "Please, please, please . . ." as I watch him react and race to the ball.

At the risk of offending those who pray for more than baseball, I know that it isn't prayer that makes the difference in my son's success or failure - it's practice. Because so much time is spent waiting between plays, the inescapable truth is that my son will only be ready to act in the moment, if he is adequately prepared before he sets foot on the field. Mastering critical skills should happen before - not during - a game, so that when action is required, the play is automatic!

Preparation is the key in real estate as well so that when the right opportunity comes along, you are set to execute the corresponding play. Preparation starts with clarifying your goals and then qualifying your actions, understanding your finances and then pre-approving your loan, outlining a timeline and then visiting Sunday Opens, selecting an experienced REALTOR and then effectively communicating your needs (and that's just your warm-up). Fine tuning your real estate skills should happen before, you find the right home - not after.

While today's INTERNET generation is more apt to research and explore the market on their own, yesterday's consumer had it right in one important strategic component: they relied much more on their agent's experience and often started with a well-timed phone call to their Realtor FIRST.

Even with today's unrestricted access, there's no doubt that aligning yourself with a local REALTOR from the onset, automatically improves your odds in the game. No one wants to bunt if they should be swinging for the fences (and my husband thinks I don't know baseball!).

As a neighborhood specialist, I am in the best position to know what is coming to the market, what has withdrawn, what is due for a price reduction and which sellers are open to an offer long before the most adept Googler. Like a well-honed athlete (or a boy scout) it is my job to be prepared; to know the players, to understand their strengths and weaknesses and to manage the game from beginning to end.

So while I am more than happy to help the home buyer or seller who waits to contact me until the 7th-inning stretch, YOU are better served by capitalizing on my knowledge and experience from the very first swing. Like Baseball, Real Estate is essentially a team sport; however, unlike baseball - you never have to stand alone.

Just think of me as your personal batting, pitching, and base coach all rolled into one. I am your back up man, your "go to" girl, your supportive trainer and your strategic manager. I study the competition, know the landscape, and do my best to craft a winning game plan.

So whether it's a curve ball, an off-speed pitch or a fast ball crossing the plate (bear with me, I'm on a roll. You can think Tudor, Mid-Century Contemporary or quintessential Brown Shingle.) you will be prepared to hit the pitch out of the ballpark, round the bases and arrive safely at home!

Batter up!

What's Coming?

Anian Tunney has just listed 10 Huntleigh Road near Hampton Field in Piedmont. This chic and stylish home with gracious open floorplan seamlessly combines formal and informal living. Built in 1980, this beautiful Brown Shingle, features spacious formal rooms, inviting kitchen, beautiful brick patios for entertaining, family/media room down, elegant master suite, high ceilings, French doors and garden fountain. List price: $2,900,000. Shown by appointment only! www.grubbco.com

Anian Tunney has also listed 330 Hampton Road. This striking Contemporary was famed architect, Clarence Mayhew's, own home and features 4bdrms/3bths, walls of glass, family room off of the kitchen and lush gardens on a large corner property, nestled amongst California Live Oaks.
List price: $1550,000. Open Sunday 2-4:30

Don't miss Michelle Winchester's listing at 191 Sandringham Road. This beautiful Monterey Colonial features 5bdrms/3+bths, elegant formal rooms with Bay views, paneled library, big media/family room down and inviting brick courtyard. List price: $2,195,000. Open Sunday 2-4:30. www.191Sandringham.com

I will be back at 308 Pala Avenue this Sunday afternoon, 2-4:30pm. Please join me at this elegant Mediterranean which features 4bdrms/3bths, formal living and dining rooms, sunny spacious kitchen, bonus media/family room down and renovated rear garden in Central Piedmont.
List price: $1,850,000. www.308Pala.com

(I haven't mentioned every special home - just a few of my favorites! For a more complete guide, please feel free to email me at jgardner@grubbco.com or better yet, give me a call 510 326-0840!)

What's Pending?

The open and inviting view home on Scenic Avenue, listed for $995,000 hit the market last week and went pending very rapidly. This well-priced home sits squarely within the "sweet spot," I wrote about a few weeks ago. Homes perceived as a "good value" continue to attract strong attention!

While it's tempting to hold out for the "deal," it's really the "value" you want in this - or ANY market.

What's Happening?

Last week I spoke about the "tipping point" being near at hand and sure enough, Kenneth Harney's article in last Sunday's San Francisco Chronicle confirms my belief.

It's worth noting that Bank of America is leading the way in true Jumbo financing and will be originating loans up to $1,500,000 but they won't be alone!

For the last several months, loans above the "super conforming" loan limit of $729,750 have been difficult to come by and significantly more costly for the borrower, which has created a backlog of high-end properties.

With news that ING Group is offering loans as high as $2,000,000 and Luxury Loans of San Diego is underwriting mortgages from $3,000,000 - $ 6,000,000 for large commercial banks to put into their investment portfolios - homes that were previously unattainable may now be back on the table for high-end buyers.

Jumbo borrowers - start your engines!

What's Fun!

The annual Tri-School fundraiser takes place on April 4, 2009. This is the only event all year that benefits all three elementary schools.

Beach, Havens and Wildwood parents are cordially invited to attend Retro Fever Auction 2009! Celebrate, Dance and Dine at the Sequoyah Country Club and enjoy live music, great food, signature drinks, and far-out auction items, including children's art, vintage wines, exciting getaways and groovy parent parties. Now that's fun!

Tickets are limited so RSVP to:www.PiedmontSpringFling.org by March 30, 2009 to reserve your spot.

The Piedmont Plug!

Risking my neutral stance on all things political with respect to Piedmont, I am going to put in a plug for Measures B and E that are scheduled for a vote on June 2, 2009.

Together, these two measures address some (not all) of the lost revenue our schools have recently experienced due to BIG budget cuts in Sacramento. Measure B continues the parcel tax we already have in place, for an additional four years, while Measure E seeks to backfill a portion of the revenue that supplements Piedmont's fine academic programs.

Without addressing the complex feelings that surround these measures, I will speak as a local REALTOR who analyzes the market every week and wishes to remind all of you that our high property values are directly tied to the health and well-being of our PUBLIC schools. While other communties statewide have suffered the impact of dramatic downturns, Piedmont still remains relatively stable, due primarily to the strong demand for our K-12 education!

Compromise the quality of our children's education and you are sure to see a comparable decline in the value of your homes. As a community that has always placed a high premium on educational excellence, can we really afford to abandon this position now - especially now?

Yes on Measures B & E. "BE" Pro-Education!

PS - While some of us pay a disproportionate amount of property taxes, compared to our long-established neighbors, Parcel Tax money is exclusively for education here in Piedmont, and it is the only school tax money that we control 100% locally. Parcel Tax funds account for a much-needed 27% of the school's annual budget. So please feel free to forward this message. Every "yes" vote counts!


See you next week!

THANKS FOR READING!

For more information about any of the properties or events listed above, please call me at (510) 339-0400 x264, or simply respond to this email. I'd love to share my real estate tips and my experience in the Piedmont community with you!

Feel free to visit my website at JulieGardner.com for more information as well.

The Sky Isn't Falliing! The Piedmont Perspective, Vol 86 - March 4, 2009

What's New?

Is it so wrong to enjoy the fact that the sun peaked out from behind the clouds today and gave us all a much-needed respite from the rain? Coming off of a tw0 year drought and acknowledging that California desperately needs to refill its near empty reservoirs, the rain has been an incredibly welcome sight (except during Sunday Opens). Still, I lost NO time taking advantage of the clear skies to get out and stretch my legs a bit and walk my Black Lab, Buck, who was even happier than me to bounce along the road - his tail (not mine) wagging along at top speed.

Most of the headlines these days seem to be a lot like the storm clouds of late. None of them have been good and ALL of them have played into the fear of the consumer and the homeowner - even those on solid ground. Consume a steady diet of the mainstream media and like Chicken Little, you're bound to think the sky is falling!

Gather your information from national news or Internet sites alone and you are sure to be misled as to the reality of your specific neighborhood.

To hear national media reports, one might think that every home in America has lost 25-50% of its value and that's just not true. As I have repeatedly said, real estate values are largely dependent on their geographical location. In our East Bay Market, home values are further defined neighborhood-to-neighborhood and block-to-block. Moreover, our market has remained more stable than most!

According to GRUBB Broker and co-owner, John Karnay (who tracks our local sales statistics religiously) "our market is in remarkably good shape." John compared The GRUBB Co's market share - which accounts for sales above $500,000 - from July-Dec. 2007 to July-Dec. 2008 - in El Cerrito, Kensington, Albany, Berkeley, Oakland and Piedmont and here's what he found : the average sales price has dropped 5%, the median sales prices is down 2.2% and the average price per square foot is off by 6.5%. So while we're not exactly in the positive column just yet, it's positive news in light of national reports that would have you believe an entirely different story.

Which isn't to say that I'm not sensitive to the headlines. Of course I am. REALTORS are working on the front lines. Like many of you, I have kids to put through college and retirement to plan for as well, so I hear you and understand your concerns.

Nor could I responsibly and effectively guide you in your most important financial decision, without reading, watching and absorbing everything that affects my profession, our market and your outcome. BUT I try to balance out the mainstream news by forming opinions on what is truly relevant to our community and to our experience. Your particular experience may be entirely unique but in general, here's the skinny . . .

For those of you who bought real estate within the last five years,
chances are you bought in competition and paid for your appreciation up front. Having now lost that appreciation, there may not be a soft landing for you at this time. Stay put if possible.

For homeowners who bought prior to 2004, you are quite likely, in fine form. Even if your home lost some appreciation during the last few years, you bought before prices really took off and while you may have lost some additional gain in the last few years, you haven't really lost intrinsic value.

Finally, more affordable housing stock represents real opportunity. While buying down may be less advantageous, buying UP makes a whole lot of sense (and cents) in this market. While some are selling at a loss, others are expanding their income property portfolios. While some are leaving the area, others are flocking in to take advantage of the public schools and more attractive pricing. There are two sides to every coin.

In the meantime, try not to obsess about the headlines and turn off the news! The sky isn't falling - it's just raining a bit - and we need the rain! (Remember, the sun often follows the clouds.) Can I offer you an umbrella?

What's Coming?

Steve Michaledes brings a great "starter" home or investment property to the market in Montclair at 7030 Broadway Terrace. Featuring mid-century architecture, sparkling views of Mt. Tamalpais and the North Bay, an inviting open floor plan and fished rooms down, perfect for au-pair or in-law suite, this 3bdrm/3bth home is well-priced at $680,000. Open Sunday 2-4:30 www.grubbco.com

Steve Michaledes has also listed a fabulous Contemporary in the Claremont Hills. Named Metropolitan Home of the year in 2009, this award winning design blends bold, modern architecture with sleek, sophisticated finishes and showcases an artful mix of simple, clean lines and warm inviting spaces. http://www.pointclickhome.com/winners Featuring4bdrsm/3.5bths, outdoor living room, kitchen/family room/breakfast nook combo, fireplace and partial Bay views, media room/library with built-in surround sound, master retreat with fireplace, steam shower and beverage center, this home is truly one-of-a kind! Open Thusday 3/5 for Broker's Tour and Sunday 3/8, 2-4:3o. List price: $1,850,000

Carol Brown has listed 168 Wildwood Avenue. Centrally located near playfields, schools and Grand Avenue shops and restaurants, this 3bdrm/2bth Mediterranean offers both convenience and charm. This home features a sunny living room with arched multi-paned windows and vintage craftsman fireplace, formal dining room, renovated eat-in kitchen, lovely bedrooms overlooking enclosed private garden, many updated systems and nearly level access from back garages. Open this Sunday, 2-4:30. List price: $985,000 www.grubbco.com

Please join me at 308 Pala Avenue this Sunday, 2-4:30pm. This elegant Mediterranean which features 4bdrms/3bths, formal living and dining rooms, sunny spacious kitchen, bonus media/family room down, level living and renovated rear garden in Central Piedmont is still available! List price: $1,850,000. www.308Pala.com


Dana Cohen's listing at 10 Bukeye in Upper Rockridge is an adorable 3bdrm/1.5bth Traditional with Bay view, open living and dining room, cozy breakfast room with built-in and luscious gardens and patios. Just one block from Village Market, this home is close to schools, BART, and freeway access. Open Sunday 3/8 from 2-4:30pm. www.10Buckeye.com List price: $715,000.

(I haven't mentioned every special home - just a few of my favorites! For a more complete guide, please feel free to email me at jgardner@grubbco.com or better yet, give me a call 510 326-0840!)

What's Pending?

Speaking of opportunities, several wonderful opportunities exist in Piedmont and throughout the East Bay right now and they are waiting for your well-crafted offer. (Don't be shy Buyers. your opportunities have never been better!)

Just a few short years ago, REALTORS would have encouraged an above asking offer whenever several parties were coming to the table in order to remain competitive. While a few special properties are still enjoying this response, more and more, a below asking offer is perfectly appropriate and often welcome. If a home is just out-of-reach, make an offer. You might be surprised by the warm reception!

What's Happening?

I am passing along a cautionary tale of a wonderful couple I recently worked with who qualified for a purchase loan until they got a bit too eager "shopping" their mortgage options. Each time they spoke with another lender, another credit report was run. By the time they had chosen a lender, one of the couple's credit score had slipped ever so slightly (less than 15 points) but that was enough to significantly limit their financing options.

One of the lenders I work closely with, Melissa Milton of LaSalle Financial, explained that even a few points less on a credit score can mean the difference between eligibility for the best rate versus a second-best rate and sometimes, eligibility for a particular loan program (for example, 80% financing as opposed to only 75% financing). She advises to start the pre-approval process with ONE reputable, recommended mortgage professional, and then continue to speak with other potential lenders WITHOUT having each subsequent lender pull another credit report.

By informing subsequent potential lenders of the scores derived from the one credit report, buyers can still gain the benefit of comparison shopping without incurring unnecessary credit requests.

Make your decision which individual loan officer to work with based on the variety of banks and loan programs available through that person, on experience in the mortgage industry, on pricing, and on customer service!

Melissa Milton can be reached at (510) 339-4300 or at www.lasallefinance.com and is available for consultation at her email address: mmilton@lasallefinance.com

What's Fun!

From wrong to brazen (I'm full of guilty pleasures this week). I snuck out-of-town last weekend and had a great time with several girlfriends in Park City. While the snow wasn't quite up to par ("dust on crust," as one local called it) the weather was warm and beautiful, the town was charming, and the company of women was excellent.

Stealing away for a few days of fun in the sun in sunny Utah and leaving behind my husband, kids, household duties and most importantly, my BOSS, is highly recommended - but wait for the next big snow storm!

Better yet, avoid the expense of air travel and head to Lake Tahoe where the snow has been dumping since President's week.

Either way, you're probably due a few days of R & R!

The Piedmont Plug!

My order of Girl Scout cookies arrived this week and my kids quickly began to devour them (I've resorted to hiding the Thin Mints in the freezer.) Clearly, growing boys can rapidly consume a lot of cookies (as can their mother). No worries, the Girl Scouts will be out in force for those of you who didn't have the chance to preorder.

Please support our local troops as they set up in spots around town with their goodies in tow! Remember a portion of the net proceeds go to local charities and that's a sweet result.

See you next week!

THANKS FOR READING!

For more information about any of the properties or events listed above, please call me at (510) 339-0400 x264, or simply respond to this email. I'd love to share my real estate tips and my experience in the Piedmont community with you!

Feel free to visit my website at JulieGardner.com for more information as well.

Real-Time History, The Piedmont Perspective, Vol 85, February 25, 2009

What's New?

The nice thing about writing The Perspective week after week (after week) is that I have accumulated a fair amount of real-time history and can easily access the sales patterns with respect to Piedmont's unique marketplace. Wanting to compare the number of this year's listings, with last year's, I looked no further than my own newsletters (e-letters!) of February 2008 to comparison shop. As I chase these statistics, I realize we are on track for a robust Spring Market!

While many observers perceive that there is too much inventory on market, it just isn't true. (In Stockton - yes. In Piedmont - No!) Last year, the Multiple Listing Service (MLS) reported 16 homes for sale in Piedmont, with an average list price of $1,928,375 and average days on market (DOM) reported at 46 days. This year, the MLS reports 18 new listings since the beginning of 2009, with an average list price of $1,816,726 and an average DOM of just 14 days!

This seems to indicate that aggressively priced homes quickly find buyers, while homes that are stalling need to adjust the list price downward in order to meet buyer demand!

While it's true that recent bank upheavals, poor economic forecasts decreasing stock values and uncertain employment opportunities are all contributing to current buyer conservatism, the blunt truth is that the bulk of homes that are languishing, are simply overpriced for the market conditions - AS THEY EXIST! Which isn't to say that there aren't plenty of willing and able buyers about - there are. (They are even showing up in the POURING rain - and that's commitment!)

With mortgage rates at historical all time lows and a shiny new stimulus package on its way, designed to promote and reward home ownership, ALL buyers continue to seek good values, regardless of where they fall on the spectrum. As new buyers move into the marketplace, the market will in turn, experience improved health and better stability, restoring faith and encouraging other buyers to move UP the ladder. As has always been true, first-time buyers drive the marketplace!

Sellers, are you listening? Are you attracting buyers or are you mired in last year's values?

What's Coming?

There's a good deal of activity heading our way so grab a cup of coffee and let's begin . . .

Scott Hill brings 950 Leo Way in Montclair to the market this Sunday. This charming Cape Cod home - custom built in 1993 - sits on a quiet wooded street and features 4bdrms/3bths, formal living room and dining room with French doors to a patio and level grass yard, master suite with beautifully update bathroom, 2-car garage, and ample natural light! List Price: $1,125,000. Open Sunday, March 1, 2-4:30. www.950Leo.com

Anne Feste brings a truly appealing 2004 Tudor home to the market this week at 9 Woodside Glen in the enchanting, secluded pocket neighborhood of Westminster. This sharp and sunny newer construction home, on a mostly level lot, features many modern amenities which include a spacious master suite on the main floor, formal living and dining rooms and gourmet kitchen opening on to a lush garden. With an inviting open floor plan and a friendly cul-de-sac location, this wonderful 4bdrm/2.5bth home is listed for $1,050,000. Open Sunday, March 1, 2-4:30 www.grubbco.com

Dana Cohen has just listed 10 Buckeye Avenue - an adorable Upper Rockridge Traditional, featuring 3bdrms/1.5bths, Bay views, open living and dining rooms with stone fireplace and wonderful gardens that incorporate patios and play area for easy outdoor entertaining. Only one block from the Village Market and close to schools, BART and shops, this wonderful home is listed for $715,000. Open Thursday, February 26 for Broker's Tour from 10am-1pm and on Sunday, March 1, 2-4:30pm. www.10buckeye.com

Bebe McRae's newest listing is at 6150 Broadway Terrace in Upper Rockridge. This stately 5bdrm/3bth expanded Traditional features a wonderful master suite, separate au-pair/guest suite, family/media room, updated kitchen opening onto park-like gardens and garage with work room and easy access to the home. List price: $1,550,000. Open Sunday, 2-4:30pm. www.grubbco.com

Now that your home from skiing, make sure you see my listing at 308 Pala Avenue, open this Sunday 2-4:30 and always, by appointment! This elegant Mediterranean features 4bdrms/3bths, formal living and dining rooms, sunny spacious kitchen, bonus media/family room down and extensively renovated rear garden in Central Piedmont. List price: $1,850,000. www.308Pala.com

Gene Boomer has just listed 1126 Harvard Road in Piedmont. This inviting 4bdrm/3.5bth Traditional has been thoughtfully renovated and expanded to meet your growing needs while maintaining distinctive period details from the 1920's. Featuring formal living and dining rooms, updated kitchen with adjoining family room, rear deck, level play yard, hardwood floors and ornate fireplace, this spacious home is nestled in a peaceful and private setting, appointed with mature oak trees and wrapped by three vacant lots, owned by East Bay Municipal Water District. Close to schools, parks, recreational facilities and Lakeshore Shopping district and transportation, this elegant home also offers an excellent Piedmont location! List price: $1,449,000. www.grubbco.com

Carol Brown brings 168 Wildwood Avenue in Piedmont to the market on Sunday, March 8. This charming, all-level Mediterranean features 3bdrms/2bths and is centrally located near elementary, middle and high schools, playing fields and Grand Avenue restaurants, shops and transportation. Offering a sunny living room with craftsman fireplace, dining room that opens to an eat-in kitchen, master suite with bath, nearly level access to lovely back garden, large basement and two garages on a private back alley, this sweet home has been lovingly maintained and updated. List price:$985,000

Finally, if a "fixer" is in your future, don't miss the new listing on Manor Drive that features terrific street presence and "good bones" (as we say in the buisness) but requires more than just cosmetics. Please give me a call to go over the inspections in more detail and to book an appointment!

(I haven't mentioned every special home - just a few of my favorites! For a more complete guide, please feel free to email me at jgardner@grubbco.com or better yet, give me a call 510 326-0840!)

What's Pending?

The uber-sophisticated contemporary on Marsh on the Piedmont side of Montclair, went pending very quickly. This unique home had tried to find a buyer last year with a competitive discount firm, but had no luck. This year, the motivated seller listed with The GRUBB Co. and met buyer demand. He sold in quick time and with more than one offer! List price: 1,295,000.

Discount firms tend to provide discount services! Examine your goals and decide how you want your home positioned in this very complicated marketplace!

While one prospective seller recently suggested that "homes sell themselves," the example above proves the opposite is true. Now, more than ever, choose your agent and your brokerage carefully. This important decision may make the difference between selling or NOT selling your home!

What's Happening?

The Stimulus Package is the talk of the town (ours and every other town as well) but don't expect to see changes filter down for several weeks. Mortgage interest rates continue to shift daily,if not hourly.

While Buyers may be coming to the Sunday Open Homes willing and able, they frequently are surprised to discover that they aren't quite as ready as they previously thought.

Too often buyers work backwards. They find the house they want first and then begin the process of qualifying for the loan, only to discover that changes in employment or credit have harpooned their ability to buy in this stricter environment!

Working with a reputable mortgage broker or a private banker from the beginning of your home buying process not only qualifies you up front, it also brings great clarity to the process about your purchasing power! www.lasallefinace.com

At a time when terms are every bit as important as price, good preparation increases your chances at the negotiation table!

What's Fun!

Honigman Designs goes to the Oscars! Did you watch the Oscar ceremony on Sunday evening and happen to catch Amanda and Pete Doctor, of Pixar fame at the awards show?

It's no surprise to anyone who adored this sci-fi animated masterpiece (like I did) that WALL-E won for Best Animated Feature, but the unexpected surprise was that jewelry designer, Amy Honigman-Tobe, was a winner in her own right as well. Pete's wife, Amanda was adorned with an intricate sapphire and gold necklace and elegant moonstone and sapphire earrings which were both designed and created by Piedmont artist, Amy Honigman-Tobe!

Amy creates sophisticated pieces and currently sells her elegant designs through Pave, McMullen and Nathan & Co. Says Amy, "Custom pieces are my favorite as my customers get just the look they want." Now how much more fun does it get than attending the Oscars in custom jewelry designed specifically for you?

Amy can be contacted at HonigmanDesigns@comcast.net. Stay tuned for her upcoming web-site as well.

Congratulations to Honigman Designs and to all the creative folks at Pixar for your recognition and your showing at the Oscars!

The Piedmont Plug!

You wouldn't think that Montclair Village needs another coffee shop, would you? Between Nellie's, Peet's and Starbuck's, how much coffee can one village drink?

Here's where you'd be wrong. The Metro Cafe & Bar has just opened its doors and they offer not only gourmet coffees and teas, but innovative sandwiches, salads, soups and desserts - as well as premium beer and wine! Now coffee (and coffee houses) just got a whole lot better!

The Metro Cafe & Bar is located at 2058 Mountain Boulevard and is open Monday-Friday 6am-9pm and Saturday and Sunday 7am-8pm and according to my boss, DJ Grubb, "They make the best tuna sandwich it town." Enjoy and don't forget your laptop.(There's plenty of Internet access as well.)

See you next week!


THANKS FOR READING!

For more information about any of the properties or events listed above, please call me at (510) 339-0400 x264, or simply respond to this email. I'd love to share my real estate tips and my experience in the Piedmont community with you!

Feel free to visit my website at JulieGardner.com for more information as well.