So Your Chickens Have Flown The Coop!
What's New?
This week’s Multiple Listing Service reported 13 homes for sale in Piedmont with a low of $899,000 on Oakmont Avenue and a high of $5,600,000 in Wildwood Gardens. Obviously with a spread that large, one can expect these home to range dramatically in scale, room count and lot size and to appeal to dramatically different buyers as well. Irrespective of the price point or the buyer, every property must ultimately find its intended market - and in real estate - the sooner, the better! Or to put it another way, what is the shelf life of a listing?
Like any commodity, shelf life runs about one season before the consumer expects a significant discount. Retail versus wholesale - which market will you find yourself in?
While several quality homes have yet to find their next owner, others have gone in quick time, proving once again, that perceived value is the most important component when selling your home. I'm going to repeat that phrase because it's key - perceived value is the most important component. This holds true whether the property is in pristine condition or a total "fixer." As long as the buyer perceives value in it, the property will sell. Last year, several fixers sold for a premium, leaving agents to wonder whether we should be taking a sledge hammer to our listings instead of staging them (only kidding, but you get my point).
In this mixed market, the buyers must inherently grasp the value of your home. Moreover, they must understand that value quickly. The optimum time period to sell your home is within the first three weeks!
Languishing homes often accrue an undeserved perception. Buyers begin to suspect that flaws exists when no one has attempted to purchase the property, or worse yet, they fear the seller has unrealistic expectations. Even if neither of these conditions is true, misconceptions can sabotage the outcome. You get one chance to make a first impression. Make it an effective one!
The Historical Home on Craig Avenue was a real treat on tour on Monday. This immaculate Victorian Beauty bridges yesteryear charm with today’s need for more contemporary living. Offering 5bdrms/3.5 bths, family room and dramatic backyard, its central location provides the icing on the cake for anyone seeking a larger home close to Piedmont Park, Piedmont Schools, Exedra Plaza and Mulberry Market.
What's Coming?
I have listed a stunning Montclair "Mark Becker Tradtional" which offers the best of Oakland Hills living! This 1997 custom designed Mediterranean-Styled Beauty at 32 Neva Court, boasts 4bdrms/2.5 bths, master suite, family room with built-in dual office, chef’s kitchen, hardwood floors, arched doorway and intimate back garden complete with built-in barbecue, gas fire pit, play house and canopied dog run. Close to Montclair Village and thoughtfully designed in every detail, who could want for more? Open this Sunday from 2-4:30. Exit Broadway Terrace on the Montclair side and follow my signs! The website for this property will be up and running by tomorrow! To view pictures online go to: www.32neva.com or go to www.grubbco.com .
A local agent slipped a "Coming Soon" flyer into my pendaflex last week about a centrally located, Classic Colonial on Requa Avenue, complete with white picket fence, 4bdrms/4++ bths, formal living and dining rooms, library, kitchen, rumpus room and covered terrace, but you'll have to call me if you need more details. I would love to show it to you!
What's Pending?
The Spanish-style Hacienda at Wildwood and Windsor has gone pending with four offers! (Remember last week’s topic; "A Tale of Two Agents?" This quick sale illustrates my point. A fantastic result for both the buyer and the seller. Now isn’t that what you are looking for in your agent?
The Grand Brown Shingle on Kingston also went pending last week. I absolutely LOVED this home and wish it had been on the market four years ago when I bought my Piedmont home. Truly, a special property and a very fortunate new owner. (Maybe I can wrangle an invitation to the housewarming.)
Angela Grubb's view listing on Scenic Avenue went into contract last night. There really is a perfect buyer for every property.
What's Happening Now?
So your chickens have flown the coop and you are considering capitalizing on the equity in your Piedmont home – yes? Think no more, Carolyn Jone’s wonderful Craftsman Bungalow on Linden Avenue in the Elmwood District of Berkeley offers stunning style, designer charm and ease of living. Situated close to College Avenue, this darling and pristine Craftsman with hardwood floors, period details and English garden really does have it all. Have I peaked your interest? I hope so. Please call for a private showing.
For those of you over 55, downsizing can offers real advantages in terms of transferring your current tax base. For more information about your options and whether you qualify for this program, please give me a call.
What's Fun!
From chickens to turkeys . . . wild turkeys arrived on my property on Littlewood yesterday - much to my Black Labrador's consternation. Large numbers of them were enjoying the creek in full song (they really do gobble) and this morning as I was taking my son to school, another group was prowling our cul-de-sac. I have often heard turkeys over on the Sandringham/Lexford side of town, but never had the pleasure of seeing one strut by my kitchen window in all of its feathered glory. They really are spectacular. Fun fact, Ben Franklin lobbied to make the Wild Turkey our national bird as opposed to the Bald Eagle. Perhaps Piedmont should adopt this rather stately and proud bird as its town mascot. From what I can tell, the peacock's got nuthin' on the turkey!
The Piedmont Plug!
Piedmont Avenue's newest hip business, McMullen is hosting a mini Trunk Show featuring Allegra Hick’s Autumn/Winter 2008 Collection. Please make time to view this beautiful collection and pre-order fall pieces for your wardrobe. Ladies, if you haven’t yet discovered this fantastic new dress shop (gentlemen you can stop reading now) you haven’t seen the best fashion has to offer. Across from the Harmony Music School, the collection will be shown today, Wednesday March 12, from 11-5 pm. McMullen is at 4395 Piedmont Avenue, Oakland, CA 94611, 510-420-6906. Everyone is welcome!
P.S. Care to share an upcoming event in the "What's Fun" category? Feel free to write back with any suggestions you may have. I love new ideas. I'm also busy filling in the community calendar. Look for updates at www.thepiedmontcalendar.com!
This week’s Multiple Listing Service reported 13 homes for sale in Piedmont with a low of $899,000 on Oakmont Avenue and a high of $5,600,000 in Wildwood Gardens. Obviously with a spread that large, one can expect these home to range dramatically in scale, room count and lot size and to appeal to dramatically different buyers as well. Irrespective of the price point or the buyer, every property must ultimately find its intended market - and in real estate - the sooner, the better! Or to put it another way, what is the shelf life of a listing?
Like any commodity, shelf life runs about one season before the consumer expects a significant discount. Retail versus wholesale - which market will you find yourself in?
While several quality homes have yet to find their next owner, others have gone in quick time, proving once again, that perceived value is the most important component when selling your home. I'm going to repeat that phrase because it's key - perceived value is the most important component. This holds true whether the property is in pristine condition or a total "fixer." As long as the buyer perceives value in it, the property will sell. Last year, several fixers sold for a premium, leaving agents to wonder whether we should be taking a sledge hammer to our listings instead of staging them (only kidding, but you get my point).
In this mixed market, the buyers must inherently grasp the value of your home. Moreover, they must understand that value quickly. The optimum time period to sell your home is within the first three weeks!
Languishing homes often accrue an undeserved perception. Buyers begin to suspect that flaws exists when no one has attempted to purchase the property, or worse yet, they fear the seller has unrealistic expectations. Even if neither of these conditions is true, misconceptions can sabotage the outcome. You get one chance to make a first impression. Make it an effective one!
The Historical Home on Craig Avenue was a real treat on tour on Monday. This immaculate Victorian Beauty bridges yesteryear charm with today’s need for more contemporary living. Offering 5bdrms/3.5 bths, family room and dramatic backyard, its central location provides the icing on the cake for anyone seeking a larger home close to Piedmont Park, Piedmont Schools, Exedra Plaza and Mulberry Market.
What's Coming?
I have listed a stunning Montclair "Mark Becker Tradtional" which offers the best of Oakland Hills living! This 1997 custom designed Mediterranean-Styled Beauty at 32 Neva Court, boasts 4bdrms/2.5 bths, master suite, family room with built-in dual office, chef’s kitchen, hardwood floors, arched doorway and intimate back garden complete with built-in barbecue, gas fire pit, play house and canopied dog run. Close to Montclair Village and thoughtfully designed in every detail, who could want for more? Open this Sunday from 2-4:30. Exit Broadway Terrace on the Montclair side and follow my signs! The website for this property will be up and running by tomorrow! To view pictures online go to: www.32neva.com or go to www.grubbco.com .
A local agent slipped a "Coming Soon" flyer into my pendaflex last week about a centrally located, Classic Colonial on Requa Avenue, complete with white picket fence, 4bdrms/4++ bths, formal living and dining rooms, library, kitchen, rumpus room and covered terrace, but you'll have to call me if you need more details. I would love to show it to you!
What's Pending?
The Spanish-style Hacienda at Wildwood and Windsor has gone pending with four offers! (Remember last week’s topic; "A Tale of Two Agents?" This quick sale illustrates my point. A fantastic result for both the buyer and the seller. Now isn’t that what you are looking for in your agent?
The Grand Brown Shingle on Kingston also went pending last week. I absolutely LOVED this home and wish it had been on the market four years ago when I bought my Piedmont home. Truly, a special property and a very fortunate new owner. (Maybe I can wrangle an invitation to the housewarming.)
Angela Grubb's view listing on Scenic Avenue went into contract last night. There really is a perfect buyer for every property.
What's Happening Now?
So your chickens have flown the coop and you are considering capitalizing on the equity in your Piedmont home – yes? Think no more, Carolyn Jone’s wonderful Craftsman Bungalow on Linden Avenue in the Elmwood District of Berkeley offers stunning style, designer charm and ease of living. Situated close to College Avenue, this darling and pristine Craftsman with hardwood floors, period details and English garden really does have it all. Have I peaked your interest? I hope so. Please call for a private showing.
For those of you over 55, downsizing can offers real advantages in terms of transferring your current tax base. For more information about your options and whether you qualify for this program, please give me a call.
What's Fun!
From chickens to turkeys . . . wild turkeys arrived on my property on Littlewood yesterday - much to my Black Labrador's consternation. Large numbers of them were enjoying the creek in full song (they really do gobble) and this morning as I was taking my son to school, another group was prowling our cul-de-sac. I have often heard turkeys over on the Sandringham/Lexford side of town, but never had the pleasure of seeing one strut by my kitchen window in all of its feathered glory. They really are spectacular. Fun fact, Ben Franklin lobbied to make the Wild Turkey our national bird as opposed to the Bald Eagle. Perhaps Piedmont should adopt this rather stately and proud bird as its town mascot. From what I can tell, the peacock's got nuthin' on the turkey!
The Piedmont Plug!
Piedmont Avenue's newest hip business, McMullen is hosting a mini Trunk Show featuring Allegra Hick’s Autumn/Winter 2008 Collection. Please make time to view this beautiful collection and pre-order fall pieces for your wardrobe. Ladies, if you haven’t yet discovered this fantastic new dress shop (gentlemen you can stop reading now) you haven’t seen the best fashion has to offer. Across from the Harmony Music School, the collection will be shown today, Wednesday March 12, from 11-5 pm. McMullen is at 4395 Piedmont Avenue, Oakland, CA 94611, 510-420-6906. Everyone is welcome!
P.S. Care to share an upcoming event in the "What's Fun" category? Feel free to write back with any suggestions you may have. I love new ideas. I'm also busy filling in the community calendar. Look for updates at www.thepiedmontcalendar.com!
posted by Julie at
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