The Piedmont Perspective, Volume 110 - Positioning, Power & Pace! - September 16, 2009
At the risk of giving myself away, I've been glued to the U.S. Tennis Open over the last week, enjoying the return of Kim Clijsters to the woman's circuit, and the mounting epic battle between tennis great, Roger Federer and future great Juan martin del Potro.
There's something incredibly mesmerizing about the Grand Slams and watching the tennis ball go back and forth, back and forth, back and forth - until an opening develops and the ball is SMACKED for a clear winner. Tennis is a game that goes far beyond the physical as toned minds match up against one another and well-honed strategy comes heavily into play. The truth is that every player in the top 100 has tremendous ground strokes, but it's the mental game that separates the top ten from the rest of the pack and firmly establishes the marquee players!
The same can be said for Real Estate. There often seems to be a simple illusion that anyone can obtain a Broker's license, hang a shingle and manage a profitable real estate business, but in every community, there are a few key players that seem to enjoy the lion's share of the business - as has always been true for The GRUBB Co.
Understanding a community's needs, building trust, defining market value and developing creative marketing strategies has often separated The GRUBB Co. from the rest of the pack. For more than forty years, The GRUBB Co. has enjoyed a dominate market presence here in the East Bay! www.grubbco.com
Watch enough tennis and you'll see how a great player quickly establishes positioning, power and pace as the game unfolds, while the challenger defensively tries to keep up and second guess the stronger opponent. Should the momentum shift, the best players in the world learn to adapt and adjust which is why the top players tend to stay at the top and why The GRUBB Co. is the most recognized boutique agency in Piedmont, Berkeley and the Oakland Hills! (We've earned it one house at a time.)
So watch as The GRUBB Co. continues to grow, expand its Internet presence, design creative advertising, and retain and broaden its market appeal! As a company, we're constantly learning, developing and adjusting to your needs and the market demands.
And so am I . . . every cross court shot, half volley, lob or service ace makes me a better player and a more astute Realtor as well. In home sales, every deal is a new challenge and each successful outcome requires careful strategy and market timing (positioning, power and pace!) and like any top performer - lots and lots of tenacity and hard work!
It's an interesting time to be in real estate in general, to be affiliated with The GRUBB Co. specifically, and to be working with all of you as a whole. Like any great player, I'm constantly striving to improve my game and I look forward to assisting you (and your friends) with all your real estate needs now and in the future.
But first do you mind if I finish the men's final? Roger Federer just took the first set 6-3 and Del Potro is ahead in the second set tie-breaker. Exciting stuff!
Feel free to visit my website at JulieGardner.com for more information as well or contact me directly at jgardner@grubbco.com or at (510)339-0400/264. DRE#:01431765
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