JULIE GARDNER
  • HOME
  • COMPASS
    • WHY COMPASS?
    • COMPASS CONCIERGE
    • COMPASS BRIDGE LOANS
  • LISTINGS
  • ABOUT
    • ABOUT JULIE
    • A DYNAMIC PARTNERSHIP
    • CONTACT
    • PROCESS
    • TESTIMONIALS
    • PRESS
  • PROJECTS
    • BEFORE & AFTER
    • GARDENS
    • OUR TEAM
    • VIDEOS
  • BLOG
  • COMMUNITY
    • UTILITIES
    • SCHOOLS

The Piedmont Perspective - It's No Joke!   Vol. 333

10/10/2014

0 Comments

 
Picture
"Hi, I'm Julie Gardner," I said to the white-haired and slightly disheveled gentleman as he opened his door and I handed him my calling card. "I work for The GRUBB Co." 

I had spotted an unexpected "Home Open" sign while driving down Grand Avenue last Sunday afternoon so promptly made a U-turn and parked.  (Knowing the available inventory is critical to my success - as well as yours.)

"I'm keeping the door closed so my cat won't get out," the owner informed me as he hurried me in.

"I'll be quick," I said apologetically.

"Are you selling the home yourself?" I asked, confused by the generic sign, his casual appearance, and a totally empty open, except for a curious neighbor that I mistook for his wife. 

"I'm not related!" she quickly corrected me. (She knows dysfunction when she see it.) 

"Yes I am," he replied, "I'm not just the Seller and owner of the house, I also have my Broker's license!" (Really?) 

The picture was starting to come into focus . . .
 While it's not my call, this FSBO (For Sale By Owner) had made ALL of the classic mistakes . . .

"Danger Will Robinson!"  
To begin with, the photo above was taken by me, so yes, there were

actually piles of trash outside, next to the store-bought sign. 

Once inside, not much improved . . .  although the rooms had been emptied, the Seller was clearly still living in one bedroom - with the cat - bright red wall-to-wall carpeted the hallway, and the backyard patio was overflowing with the cast-off junk from the house, which had yet to make its way out front, or better yet, to the county dump. Oh dear; where do I begin to count the ways? "I'll have it on Brokers' Tour next Thursday," the Seller instructed me. "Tell your gang to come by."

"Except that our tour day here in Piedmont, is on Monday," I kindly suggested. "You may want to change the preview if you hope to get a better turn out."

"I don't really care," he responded defensively, "the house won't be ready tomorrow and people will want it anyway." (So much for first impressions.)

He may be right, given the lack of available inventory, but I suspect, it will cost him dearly. Please note, not ALL listings are receiving the same enthusiastic response or results. It only seems that way in the wake of stories of record-setting offers.  In this - or any market - PRESENTATION MATTERS! 

Contrast this lackluster showing to the next home I saw in Wildwood Gardens where the agent exclaimed that she must have had more than 250 people come through on what was probably the hottest day of the year.  Beautifully staged,  strategically priced, and appropriately advertised, this sort of "packaging" is the difference between multiple offers - and none at all.

Back at the FSBO, I hadn't even broached the subject of disclosures or point of sale ordinances and beat a hasty retreat with nary a flyer or an MLS sheet to reference later on. (There weren't any.)

 

On a scale of 1-10, we were looking at a zero. This was clearly a case where the Seller had no clue as to standard protocol, nor any sense of how his home really looked to the casual observer, let alone another REALTOR. (It wasn't good.)  Frankly, I couldn't believe he qualified for a license.

I was reminded of an old joke:

"Miss I'll need to see your real estate license," the officer said upon stopping the young woman for a traffic violation.  

"Don't you mean my driver's license?" she innocently asked, correcting the highway patrolman.

"Well," he said . . . " not everyone has one of those!"

(Ba-dum . . . thank you folks, I'll be here all week.)

Regrettably; getting a real estate license is as simple as a multi-week online course and passing the requisite test with an acceptable score.  Answer the questions right, and you too, can sell homes for a living.  Sounds easy, right?

It isn't. (See the narrative above.)  

Even with a Broker's license, it's a HUGE mistake to believe that we can be objective about our own homes. (We can't.)  All Sellers (licensed or not) benefit from a fresh set of eyes, third-party negotiations, and another, qualified agent at the helm.

While I am willing to concede that the Internet makes posting and finding new inventory almost a no-brainer for anyone with a computer in today's world, that's not really where an experienced Realtor's skills come into play, nor how we ultimately earn our keep.

Preparation, presentation, timing, investigation, packaging, disclosure, pricing, negotiation, and escorting a Seller through the escrow process are all part of the process that go along with bringing a home to market and then selling it for TOP dollar.

On the buy side, we educate, recommend lenders, meet and show properties, keep Buyers current as to comparable sales, follow the competing interest, inform, write offers, thoroughly investigate, negotiate back on new discovery, and once again, guide you through the escrow process once in contract.

Whether buying OR selling, it's an incredibly complicated gig - AND no, not all REALTORS are created equal. What you experience as a Buyer or a Seller, is truly, just the tip of the iceberg.

 

After more than a decade of helping my clients achieve their goals, I'd venture to say that a real estate education doesn't come in the classroom - and it certainly isn't earned online.

The necessary skills are actually eared through years on the battlefield, in hard-won victories, in understanding the needs of your clients, in listening, adjusting, and advocating.  They are built by establishing rapport, sustaining important relationships, staying abreast of the interest rates, building a dependable vendor list, being an ongoing resource, and in thoroughly understanding the marketplace - both on the micro and macro level.  Given the unrelenting hours, it helps if you are also incredibly passionate about what you do!

Granted real estate isn't rocket science, but buying or selling a home is extremely serious business and it's also typically, one's single largest investment. Good Realtors take this responsibility very seriously (even if they happen to write humorous, cheeky, informative essays from time to time) and that's no joke!

How can I help you?


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Subscribe

    Author

    Julie Gardner, has been writing The Perspective for 18 years and has published more than 670 essays on life and real estate. 

    Picture

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    March 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008
    September 2008
    August 2008
    July 2008
    June 2008
    May 2008
    April 2008
    March 2008

    Categories

    All
    Business
    Design
    Drought
    Holiday
    Home Maintenance
    Homes For Sale
    Life
    Market
    Politics
    Renovation

    RSS Feed

    View my profile on LinkedIn
Piedmont · Oakland · Berkeley
 510.326.0840
julie@juliegardner.com
DRE# 01431765
​COMPASS

  • HOME
  • COMPASS
    • WHY COMPASS?
    • COMPASS CONCIERGE
    • COMPASS BRIDGE LOANS
  • LISTINGS
  • ABOUT
    • ABOUT JULIE
    • A DYNAMIC PARTNERSHIP
    • CONTACT
    • PROCESS
    • TESTIMONIALS
    • PRESS
  • PROJECTS
    • BEFORE & AFTER
    • GARDENS
    • OUR TEAM
    • VIDEOS
  • BLOG
  • COMMUNITY
    • UTILITIES
    • SCHOOLS