At the risk of giving myself away, I've been glued to the U.S. Tennis Open over the last week, enjoying the exciting return of Kim Clijsters to the woman's circuit, and the epic battle between tennis great, Roger Federer and future great, Juan Martin del Potro.
There's something incredibly mesmerizing about the Grand Slams and watching the play go back and forth, back and forth, back and forth, until an opening develops and the ball is SMACKED down the line for a clear winner.
Tennis is a game that goes far beyond the physical as toned minds match up against one another and well-honed strategy comes heavily into play. The truth is that every player in the top 100 has tremendous ground strokes, but it's the mental game that separates the top 10 from the rest of the pack and firmly establishes the marquee players!
The same can be said for Real Estate. Too often, there is a naive belief that anyone can obtain a Broker's license, hang a shingle and manage a profitable real estate business, but in every community, there are a few key players that seem to enjoy the lion's share of the business - as has always been true for The GRUBB Co.
Understanding a community's needs, building trust, defining market value and developing creative marketing strategies has definitively separated The GRUBB Co. from the rest of the pack. For more than 40 years, The GRUBB Co. has enjoyed a dominate market presence here in the East Bay! www.grubbco.com
Watch enough tennis and you'll see how a great player quickly establishes positioning, power and pace as the game unfolds, while the challenger defensively tries to keep up and second guess the stronger opponent. Should the momentum shift, the best players in the world learn to adapt and adjust which is why the top players tend to stay on top and why The GRUBB Co. is the most recognized boutique agency in Piedmont, Berkeley and the Oakland Hills. (We've earned it one home at a time.)
So watch as The GRUBB Co. continues to grow, expand its Internet presence, explore creative advertising, and retain and broaden its market appeal. As a company, we're constantly learning, developing and adjusting to your needs and to the market demands.
And so am I . . . every cross-court shot, half volley, lob, overhead or service ace makes me a better player and a more astute Realtor as well. In my profession, that translates into constant adjustments to new information and challenges (positioning, power and pace!) and like any top performer - a tremendous amount of tenacity and hard work!
It's an interesting time to be practicing real estate in general, to be affiliated with The GRUBB Co. more specifically, and to be working with all of you as a whole. Like any top-tier competitor, I am constantly striving to improve my game, outwit my competition, sharpen my skills and improve my performance on all levels. Win, lose or draw, I'll give you my all.
I look forward to helping you (and your friends)with all your real estate needs.
But first, do you mind if I finish the men's final? Roger Federer just took the first set 6-3 and Del Potro is ahead in the second set tie-breaker. Exciting stuff!
Julie Gardner, has been writing The Perspective for 15 years and has published more than 600 essays. She is also a frequent contributor to the Sound Off column in the Real Estate section of The San Francisco Chronicle.