home transformations

 Successfully bringing a house to market takes, knowledge, experience, teamwork, timing, orchestration, creativity and vision

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391 MORAGA AVENUE, PIEDMONT CA

This trusting seller handed me the keys, loaded up the moving truck and headed to Dallas. Three weeks later, she came back to a completely different home and guest cottage. . .  Our work included taming an overgrown garden, applying fresh paint, updating nearly every light fixture, replacing old carpet, attending to overdue repairs, and arranging for inspections, power/window washing and house cleaning. Once transformed, we coordinated the staging, the photography and the marketing to optimize this property’s exposure both in print and on the internet, including social media! 
 
That’s a big list, but not at all unusual.
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before

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after

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2 LITTLEWOOD DRIVE, PIEDMONT CA

21 Littlewood required a sensitivity specific to its unique mid-century architecture and protective Sellers who took great pride in their home.  Is it tough to convince a client to let go?  You bet it is, especially when their home is a reflection of their personal tastes.  Preparing a home for sale requires objectivity and that isn’t always easily achieved.  The goal is to tell a story that allows the Buyer to see themselves living in the home.  New lighting, fresh painting, modern staging and lots of planting elevated this mid-century and resulted in a tremendous result, amounting to 50% above list price.

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BEFORE​

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AFTER