Last night, Jill and I attended a Halloween Party for Realtors at a good friend's house and both the decorations and the costumes blew me away. From the entire cast of the Wizard of Oz, to Jill and me in our homemade Ghostbusters outfits, everyone came to play. Some costumes were decidedly real estate inspired, like a Supra locbox key(clever) or a brick foundation (because what's scarier to a Realtor than a brick foundation?) while others were a throwback to easier times: I Love Lucy, Richard Simmons, a bath loofah (!); all weird and wonderful and each, totally FUN.
It's not everyday that I attach a giveaway to a listing, but when my savvy clients asked me to think "outside the box," and when one of them makes her living in marketing and advertising, and the other in real estate, it was time to put on my creative cap and get to work composing a "smart" solution for a very "smart" home at 6 Abbot Way in Piedmont.
"Right, right, RIGHT!" I could hear my sister saying as she tried to navigate our folks from Jack London Square to my house on Calmar Avenue in Oakland via a frantic cell phone conversation. (She wasn't having much success).Typically, it's a short drive, but it was clear something had gone wrong.
I'll admit it, I buried the lead last week. For those of you who didn't read all the way to the bottom (and I'm certain there are a fair number of you), I've left THE GRUBB Co. to move over to McGuire Real Estate on College Avenue.
As mentioned before, I want to publicly thank all of my colleagues, managers, and in-house staff at The GRUBB Co. who have supported me for more than a decade (you know who you are), but after much soul searching and a gnawing desire for more personal development and growth, the decision to choose McGuire over many other East Bay firms was fairly simple - although admittedly, change is never easy (even when we search it out).
Julie Gardner, has been writing The Perspective for 14 years and has published more than 500 essays. She is also a frequent contributor to the Sound Off column in the Real Estate section of The San Francisco Chronicle.