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"So I know you don't have a crystal ball," Monty said, "but if you had to guess, what do you think is going to happen with the market? (He meant housing, not stock; I don't pretend to understand what's going on with the stock market, or why!?!)
Monty Stott, a gifted structural engineer, is my first line of defense whenever I need an expert opinion on a home's foundation. We met on Monday at a historic Victorian in Piedmont and like many Bay Area homeowners, he wondered what the future of Real Estate is going to look like in the coming months? (The foundation got mixed reviews.) While it's true I can't read the future, here's what I've culled from several reputable sources (and no, this is not "fake news" . . .)
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"Part of what makes this house so great" said Greg, "is the indoor/outdoor flow and you gotta admit the weather today is perfect. Can you promise me this exact weather year round?
"Absolutely," I said, stone faced. "Because as we all know, I control the weather. . . " (NOT!) Nor do I control the housing market, the stock market, the interest rates, the number of Buyers in the market, Sellers' expectations, competing properties, competing interests, or how other Realtors conduct their business. (It's not always pretty.) In short, Agents don't control other people, places, or things (although that would be decidedly easier). "What do you think? Cliff said, "Should we go for it?"
"I don't know," I said. "It seems silly to drive all the way up there and back in the same day. We're not actually going to buy the house." For years, Cliff and I have dreamed of owning a vacation property on the water, (never mind that we couldn't afford one; that's why it's called a 'dream.'), vacillating between Santa Cruz and Lake Tahoe. But a few weeks ago while staying at Sarah's cabin in Homewood, we rediscovered Fallen Leaf Lake and fell under the spell of this more remote Alpine location while hiking along the water 's edge with our dog, Riley. On Monday, I opened up my email and found this message:
"I recently Google searched 'Real Estate Agent in Piedmont' and noticed that your team didn't appear on the first few pages of the results. In order to change that, I'd like to recommend that your team consider posting weekly blog posts to improve your website's SEO, drive traffic, build client loyalty, and attract nearby Buyers and Sellers who need a hardworking and trustworthy real estate advisor. We have a team of writers . . ." Gosh, you'd think with nearly 600 posts, I had done just that! |
AuthorJulie Gardner, has been writing The Perspective for 15 years and has published more than 600 essays. She is also a frequent contributor to the Sound Off column in the Real Estate section of The San Francisco Chronicle. 
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