While those of you who read the column regularly know I rarely have guest authors, a few weeks back I reached out to my friends and COMPASS colleagues in Tahoe at Team Blair and asked them to update us all on the impact the Caldor fires have had on the Tahoe basin, and gratefully, their marketing manager, Theresa Candon, replied. (Thank you, Theresa). I hope you'll enjoy today's article as much as I did. JG
There is no sugar coating the fact that the past 18 months have presented the Lake Tahoe/Truckee area with a host of challenges. Between a global pandemic that heavily impacted tourism, an influx of remote workers adding pressure to the local housing market, light winter snowpack, and several weeks of fire danger and smoke pollution, our community has been through the wringer.
"My house is better."
"My property is bigger."
"I like my home so much more. . . (as you should).
Followed by . . .
"If my neighbor's house got X, then mine should easily fetch Y!"
Maybe, maybe not.
"Congratulations on making the "Bay Area's Leading 100," COMPASS" Northern California President, Libby Leffler, said, "We're honored to be part of your team."
Why, thank you (the handwritten note was a classy touch).
Given that Sarah and I are in exceedingly good company, we feel honored as well. You can find us in the team category at place setting #59. (Can I get a whoop, whoop?) (Click here.) It's notable that the vast majority of AGENTS on the Leading 100 are COMPASS colleagues - congratulations to one and all.
By now, it should be no surprise that COMPASS Agents dominated the 2020's Real Trends "Leading 100," and with good reason. Our leadership, from the founding partners, to the local managers, to the office support staff are all incredibly supportive, AND it doesn't hurt that the company's philosophy truly values what Realtors bring to the process. (Meanwhile, discount Brokerages are attempting to do away with Realtors altogether, and that's frankly, a BIG mistake.) So it's no wonder that more and more top=selling AGENTS are flocking to COMPASS and picking up market share along the way. (Hey, if there's a better mousetrap, use it.)
While neither Sarah, Jill, nor I, are the kinda gals that tend to keep score . . .
I"ll be the first to admit that it's downright unfair that I'm writing this week's column while staring at the Pacific Ocean in breathtakingly beautiful Kailua (literally, just steps outside the backdoor), but there you have it. In sharp contrast, Northern California is still dealing with massive wildfires while I'm here floating on waves, picking up sand dollars, and enjoying the surf. (Aloha.)
LIfe's a beach (at least in Hawaii).
Julie Gardner, has been writing The Perspective for 15 years and has published more than 600 essays. She is also a frequent contributor to the Sound Off column in the Real Estate section of The San Francisco Chronicle.