I'll admit it, I buried the lead last week. For those of you who didn't read all the way to the bottom (and I'm certain there are a fair number of you), I've left THE GRUBB Co. to move over to McGuire Real Estate on College Avenue.
As mentioned before, I want to publicly thank all of my colleagues, managers, and in-house staff at The GRUBB Co. who have supported me for more than a decade (you know who you are), but after much soul searching and a gnawing desire for more personal development and growth, the decision to choose McGuire over many other East Bay firms was fairly simple - although admittedly, change is never easy (even when we search it out).
Still, the GRUBB Co. has been my landing pad, training ground, and home-away-from-home for many years and many of my colleagues there are like family, so of course, there's a natural inclination to staying with what you know, instead of venturing forth into what you don't . . .
So why move?
In the end, it came down to a desire to expand my personal brand, to break out of the box, to grow professionally, and to work more creatively and collaboratively as I head into the next ten years of what I believe will be a faster-paced and more dynamic time in the world of Real Estate. (As if it already isn't !!!) And I'm hoping you'll come along with me for the ride . . .
More technology and competition to be sure, which means that keeping up with the Internet is extremely critical, working more efficiently will be imperative, and branching out, both regionally and internationally, is more important than ever. (Mcguire Real Estate has offices on both sides of the bridge and their social media ranking is 19th in the nation!)
Moving to a long- established firm that supports all of those avenues (and many more), that is still boutique enough to be hands-on, that has fantastic presence in San Francisco, Marin, and The Peninsula (where many of our Buyers are migrating from), that has an amazing marketing and social-media team in place, and most importantly, that employs a business model that encourages new ideas and individuality . . . all feels very inspiring to me, as does forging a new path. (It also doesn't hurt that I'll be working directly with women.)
It's not lost on me that my move came the day before Yom Kippur and in the midst of the Jewish New Year (Shana Tova) which makes it all the more fitting as Yom Kippur isn't just about fasting, it's a day of reflection, of atonement, and of amends... (although the bagels and lox at sunset are a plus).
AND when I reflect on life or the past year, it's not typically business that I'm sorting through, but matters of a more personal nature (kids, marriage, purpose???); how to be courageous in the face of adversity; how to love with more abandon; how to persevere and stay strong; how to dance with joy again, how to forgive myself and others, how to trust my inner voice, or more philosophically, how to take the leap of faith . . .
Yet homes are highly personal in nature, as is the business of selling them, which means that my work tends to touch, shape, and impact the way people live their very lives, how they spend their hard-earned cash, where they raise their kids, OR where they build their community. It's a responsibility I take very seriously; so yes, how to approach my practice with more integrity, how to stay relevant and up-to-date, and how to better serve my clients, is always at the front of my mind. (And shouldn't it be?)
Thus the move to McGuire Real Estate, and into the embrace of a company that is thoroughly excited to welcome me on board. (Thank you, I'm excited to be here as well.) Which isn't meant to be an indictment of my previous firm, but an acknowledgment that evolution is a necessary part of growth, AND that Jill and I are equally excited about the fact that everything McGuire has to offer us, we can now offer YOU, and isn't that a win-win? (Why yes, it is).
It's a whole NEW PERSPECTIVE . . . watch us fly.
Julie Gardner, has been writing The Perspective for 12 years and has published more than 500 essays. She is also a frequent contributor to the Sound Off column in the Real Estate section of The San Francisco Chronicle.